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Search engine optimisation

Local search marketing

Search marketing can work for any size of business and for any business market, whether international, national, regional or local. The options that are now available for regional or local businesses to target their potential customer base are very cost-effective and can enable companies to reach their customers when they are searching for a local business.

With many people now having regular access to the Internet at work or home, or via mobile, and an increasing familiarity with using search engines, finding local businesses on the web is now a common source of information. The days of flicking through a yellow pages directory are numbered as more and more people turn to Google, Bing or local search directories on the web to find the business or service in their area.

So if your company doesn’t appear within the search results that your potential customers will be looking at, then you’re missing out on potential business. And that’s where we can help.

At Web Marketing Workshop, we can support your business to get the most out of marketing your regional or local business on the web – whether, for example, you’re targeting your local suburb, town or county.

We’ll make sure that your business appears in the right places, so that when your next customer is searching the web, you’ll be there to provide the information and contact details that they’re looking for.

We can help to market your site in a number of ways, such as:

  • optimising your website so that it ranks for the search terms your local customers are using
  • creating sponsored adverts to increase your coverage in the search results
  • ensuring that your business appears on local map searches
  • building links into your site and adding your business to other local web directories
  • advising you on the best ways to use your website to convert visits to sales most effectively.

So if you think that web marketing won’t work for you because your market’s too small, then think again! You need to make sure that your business is there when your customers are searching and since local search marketing can be easier to achieve high rankings quite quickly, the costs aren’t as high as you might expect.

If you would like to know more about local search marketing for your business, then contact us now for more information or request our FREE marketing report to discover what you might need to do to improve your website marketing.