UK internet marketing consultants, The Web Marketing Workshop Ltd.
Internet business and marketing book reviews from The Web Marketing Workshop, the UK Internet marketing consultancy

Planning Your Internet Marketing Strategy

by Ralph F.Wilson

Published by Wiley, 2002
Paperback, 251 pages
ISBN: 0-471-44109-0

Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energise your staff, and generate the sales you crave.

Doctor Ebiz shows you how to identify e-business opportunities, brand your website, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site.

This useful resource provides the know-how you need to know,  including setting goals for your e-business, differentiating your company's products and services, positioning your company in the customer's mind, mastering product strategy, placement, promotion, and pricing, plus budgeting and implementing your plan.

Complete with hands-on exercises that let you perfect each step before applying it, this book is designed as a road map to follow your route to e-business success!

Buy this book online now at Amazon.