Planning your Internet marketing strategy

This is where it should all begin!

Planning your Internet marketing strategy is vital before committing money to the online business sector. That's because developing a successful Internet presence is a long-term commitment that needs a clear objective, a distinct commercial advantage and effective marketing support.

Since the end of the 1990s, most established businesses have 'gone online'. Some are better planned than others and therefore use the Internet more effectively - whether to generate new business leads or open new sales channels, perhaps to manage existing customers more effectively, or to develop completely new business opportunities.

The '.com crash' at the end of the ‘90s brought a new realism to the market and the companies that now thrive and do well online use the Internet as another business channel, supported by the usual disciplines of planning, budgeting and analysis to continue improve the financial returns being expected.

Help with your Internet business strategy

At The Web Marketing Workshop we can help your business make more of the Internet. Our experience in developing and marketing online businesses since 1997 gives us a broad perspective of what can work successfully in different markets. Our constant involvement in the online sector also helps us to keep up-to-date with all the latest developments and opportunities, which can enable us to keep your business ahead of the game.

In this section of the website we have outlined the key areas that you need to consider and how we can help. So whether you are already an established business that isn't getting as much success of online as planned, or if you are a new venture planning to launch online soon, we can work with you to improve your online results.

Firstly, we look the reasons why your business is online and the Internet strategy you need to follow. We look at the importance of planning your online presence to give you the best return on your investment, and how budgeting can determine what areas you should focus on and how big your ambitions should be. Finally, if you're just about to launch a new online business, we consider the issues of buying the domain name for your website and any hosting requirements.

These sections may help in your own planning, but we would also encourage you to contact us to see how we can help develop your online business.

Start by requesting our FREE 30-minute marketing report, or you can contact us any time and we will be pleased to discuss your requirements or answer your questions.