Online advertising & PR campaigns
Search marketing is an excellent way of targeting relevant, active prospects looking for a product or service. However, other forms of online advertising and public relations (PR) should not be ignored due to their potential for developing brands and reaching large audiences effectively.
Banner advertising and other forms of online advertising activity can offer good opportunities to develop a brand image without the creative restrictions imposed by search marketing. There can be a diverse range of websites that will run your adverts, from large independent sites to smaller sites will tend to operate through an advertising or affiliate network.
Evaluating a site before entering into a contract, creating the adverts, measuring their effectiveness and managing multiple relationships are all issues that need to be considered when deciding upon an advertising programme, as well as whether to pay on a set fee basis, or pay for every 1,000 impressions (CPM) or by pay-per-click (PPC).
Online PR – Public Relations
Successful public relations activities can reach large audiences and boost your credibility at little cost. Depending upon your market sector, there can be a good selection of media, both on the web and offline, that is always on the lookout for good stories and content. An increasing number of websites now allow you submit your press releases online and then distribute these to subscribing journalists based on relevance.
Writing articles for use in publications is also a good way of increasing your visibility. Getting ‘a plug’ alongside an article, establishing your credibility and developing good content for your site can also be useful from a search marketing perspective.
Posting content on forums and newsgroups can provide good exposure for your business, although care needs to be taken not to violate usage policies. Use forums that allow to you plug a site in a profile and signature line and then provide high quality postings to boost your credibility.
How Web Marketing Workshop can help
We provide both consultancy and implementation across a range of online marketing activities, drawing on our substantial experience of both online and offline marketing. Some of the services we can provide include:
- sourcing the most appropriate news, content and press release websites for your market
- sourcing, evaluating and selecting websites that offer the best advertising value for you company
- producing advertising copy and press releases
- planning, implementing and evaluating entire online advertising and public relations campaigns
- providing detailed reporting and assessments.
If you would like to discuss the online marketing opportunities for your website, please contact us now for more information. Alternatively, why not request our FREE 30-minute marketing report to get a new perspective on your site’s potential.