Book reviews

We've compiled a selection of books that can provide valuable background reading on Internet business strategy and online marketing techniques, as well as some general titles on using search engines and related web issues.

Read our reviews, then link through to Amazon UK and buy at a discount.

Online Business Strategy

• E-business or Out of Business, by Mark Barrenechea
• How Come You Don't Have an E-Business Strategy, by Matt Haig
• Leading the Revolution, by Gary Hamel
• Loyalty.com, by Frederick Newell
• Small Business Websites that Work, by Sean McManus
• Unleashing the Killer App, by Larry Downes and Chunka Mui

Internet Marketing

• 101 Ways to Promote your Web Site, by Susan Sweeney
• Advertising on the Internet, by Steven Armstrong
• Business-to-Business Internet Marketing, by Barry Silverstein
• Connected Marketing, edited by Justin Kirby and Paul Marsden
• e-PR, by Matt Haig
• eMarketing eXcellence, by PR Smith and Dave Chaffey
• Getting and Staying Noticed on the Web, by Phil Bradley
• Guerrilla Marketing Excellence, by Jay Conrad Levinson
• How to Write Great Copy, by Dominic Gettins
• Increase Your Web Traffic in a Weekend, by Jerry Lee Ford, Jr and William R.Stanek
• Internet Marketing for Less than $500/Year, by Marcia Yudkin
• Marketing the eBusiness, by Lisa Harris and Charles Dennis
• Marketing on the Internet, by Jan Zimmerman
• Net Words, by Nick Usborne
• Planning your Internet Marketing Strategy, by Ralph F. Wilson
• Poor Richard's Internet Marketing and Promotions, by Peter Kent and Tara Calishain
• World Wide Web Marketing, by Jim Sterne

Search Engine Marketing

• Pay-Per-Click Search Engine Marketing, by Boris and Eugene Mordkovich
• Search Engine Positioning, by Frederick Marckini
• Winning Results with Google AdWords, by Andrew Goodman
• Search Marketing Strategies, by James Colborn
• Search Engine Visibility, by Shari Thurow

Email Marketing

• Email Marketing, by Jim Sterne and Anthony Priore
• Marketing With E-Mail, by Shannon Kinnard
• Poor Richard's E-Mail Publishing, by Chris Pirillo
• Total E-mail Marketing, by Dave Chaffey

General Reference and Web Design

• The Advanced Internet Searcher's Handbook by Phil Bradley
• Creating Web Sites by Matthew MacDonald
• Don't Make Me Think! by Steve Krug
• Firefox Hacks, by Nigel McFarlane
• Google Hacks, by Tara Calishain & Rael Dornfest
• How to do Everything With... - various titles, including the Internet, HTML, Frontpage and Yahoo!
• Internet: the Complete Reference, by Margaret Levine Young
• Maintaining and Evolving Successful Websites, by Ashley Friedlein
• Spidering Hacks, by Kevin Hemenway & Tara Calishain
• The Top 200 Web Sites for Marketing, by Mark Walker
• Web Design: the Complete Reference, by Thomas A. Powell
• XML: the Complete Reference, by Heather Williamson
• Yahoo! Hacks, by Paul Bausch